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Best Shopping in Soho – The Coolest Stores in NYC

Best Shopping in Soho – The Coolest Stores in NYC

Welcome to Soho, one of New York City’s most iconic and fashionable neighborhoods. From cobblestone streets to cast-iron buildings, this historic district is a true shopping paradise and some of the coolest stores in the city. Whether you’re into vintage finds, designer splurges, or affordable fashion, Soho has it all.

In this Soho shopping guide, we’ll list some of the best stores to check out. Enjoy!

Click here to read about the best restaurants in Soho

Soho’s layout

This neighborhood is the heart and soul of the city’s retail and shopping scene. Soho, short for “south of Houston Street,” is a neighborhood in Lower Manhattan that spans over 25 blocks. For the best experience, explore its diverse shops and boutiques by wandering through the streets. Be sure to visit on a weekday to beat the weekend crowds.

What streets to walk on

Begin your fashion journey on the legendary Broadway, with a large variety of mostly affordable stores like Zara, Converse, Uniqlo, & Other Stories, Nike, Mango and H&M (except for a few designer stores like Prada for example).

As you continue, be sure to walk along the charming cobblestone streets of Greene, Mercer, and Wooster, which are known for their luxury fashion houses like Acne, Cult Caia, Chloé, Celine, Saint Laurent and Design Within Reach.

Delve deeper into the neighborhood to discover the hidden gems on Broome, Spring and Lafayette Streets, where lots of cool stores are located like Glossier, Chanel, COS, Ganni, and MoMA Design Store.

In Soho, every corner holds a shopping surprise, and each street has its unique character, making it a great place to shop.

shopping in soho nyc

Top designer stores in Soho


Address: 130 Spring St, New York, NY 10012

It doesn’t get more luxurious than the Chanel Boutique in Soho. This iconic French fashion house offers a wide range of elegant clothing, accessories, and fragrances. If you’re ready to splurge, this store is the ultimate destination for timeless style.

Acne Studios

Address: 33 Greene St, New York, NY 10013

Acne Studios is a Swedish fashion brand that combines minimalism with creativity. Their Soho store is a haven for contemporary fashion enthusiasts, offering a range of stylish clothing, shoes, and accessories.


Address: 575 Broadway, New York, NY 10012

When it comes to Italian luxury, Prada is a name that stands out. The Soho Prada store is a wonderland of high-end fashion, featuring everything from iconic nylon bags to sophisticated clothing and footwear.


Address: 25 Prince St, New York, NY 10012

Ganni, the Danish brand known for its playful and contemporary designs, has a store in Soho. Explore their stylish and unique clothing, footwear, and accessories that reflect the cool style of Copenhagen.

Saint Laurent

Address: 80 Greene St, New York, NY 10012

If you’re in the mood for some French luxury, Saint Laurent has you covered. This Soho store features an array of high-end fashion, from sleek leather jackets to iconic handbags.

Cult Gaia

Address: 54 Mercer St, New York, NY 10013

Cult Gaia is all about redefining modern, sculptural accessories. This Soho store is a haven for those seeking statement pieces, from iconic ark bags to stunning footwear and jewelry.


Address: 67 Wooster St, New York, NY 10012

Celine is a renowned French luxury fashion house, and its Soho store is a must-visit for those seeking sophisticated and minimalist designs. Discover their timeless clothing, accessories, and leather goods.


Address: 93 Greene St, New York, NY 10012

Chloé is another French fashion brand known for its elegant and bohemian style. The Soho store showcases a collection of their beautiful clothing, accessories, and fragrances.

Miu Miu

Address: 100 Prince St, New York, NY 10012

Miu Miu, the Italian luxury fashion brand, is famous for its avant-garde and playful designs and is super trendy right now. Explore their Soho store to discover a range of unique clothing, footwear, and accessories.

Top affordable & trendy fashion stores in Soho


Address: 503 Broadway, New York, NY 10012

Zara, the beloved Spanish fashion brand, has a significant presence in Soho. This store is one of the best Zara stores in NYC and is a go-to for trendy, affordable clothing and accessories for men, women, and children.


Address: 546 Broadway, New York, NY 10012

Uniqlo is a Japanese brand that’s all about high-quality basics at affordable prices. From stylish outerwear to comfortable everyday wear, you’ll find a wide range of wardrobe essentials here.


Address: 560 Broadway, New York, NY 10012

Converse, the iconic footwear brand, has a store in Soho. If you’re a fan of classic sneakers, this is your spot for finding the latest Converse kicks and apparel.

& Other Stories

Address: 575 Broadway, New York, NY 10012

& Other Stories is H&M’s more sophisticated sister brand, offering a diverse range of women’s clothing, accessories, and beauty products. It’s a destination for chic, affordable fashion.


Address: 561 Broadway, New York, NY 10012

Mango, the Spanish fashion retailer, is known for its trendy and affordable fashion. From dresses to stylish accessories, it’s a great choice for budget-conscious shoppers.


Address: 455 Broadway, New York, NY 10013

Muji is a Japanese retailer known for its minimalist and high-quality products. From clothing and accessories to home goods, Muji offers a wide range of affordable and stylish items.


Address: 515 Broadway, New York, NY 10012

H&M is a global fast fashion giant, and its Soho store is a hotspot for trendy and budget-friendly clothing, accessories, and footwear.


Address: 23 Howard St, New York, NY 10013

Reformation is a very instagram famous fashion brand with a store located in Soho. Explore their stylish clothing, and accessories.


Address: 129 Spring St, New York, NY 10012

COS, another brand under the H&M Group, is known for its modern and minimal fashion. Their Soho store offers contemporary and affordable clothing for both men and women.


Address: 529 Broadway, New York, NY 10012

If you’re a fan of athletic and streetwear, This Soho store is a must-visit if you’re a Nike fan. Explore their latest sportswear, sneakers, and accessories.


Address: 337 Lafayette St, New York, NY 10012

Kith is a streetwear brand that has made waves in the fashion world. Visit their Soho store for exclusive releases, stylish clothing, and sneakers.


Address: 28 Prince St, New York, NY 10012

Everlane is all about transparency and sustainable fashion. Their Soho store offers a range of ethically made clothing, accessories, and footwear. Great place to shop for basics for both men and women.

J. Crew Men’s Shop

Address: 484 Broadway, New York, NY 10013

J. Crew is a classic American brand known for its timeless and preppy style. This store is dedicated to men’s fashion, offering a variety of clothing and accessories.


Address: 190 Bowery, New York, NY 10012

Supreme is a legendary streetwear brand with a devoted following. Their Soho store is the place to find exclusive releases and iconic streetwear items.

Top vintage stores in Soho

What Goes Around Comes Around

Address: 351 West Broadway, New York, NY 10013

Nestled in the heart of Soho, What Goes Around Comes Around is a vintage lover’s dream. This high-end vintage store is known for its extensive collection of luxury vintage items, including rare designer handbags, vintage denim, and iconic jewelry pieces. Be prepared to be dazzled by timeless fashion treasures.

Amarcord Vintage Fashion

Address: 252 Lafayette St, New York, NY 10012

If you’re on the hunt for unique vintage pieces, Amarcord Vintage Fashion is a must-visit. This store offers a curated selection of vintage clothing, accessories, and even a great range of vintage designer items.

Top interior stores in Soho


Address: 451 Broadway, New York, NY 10013

CB2, a modern home decor brand, has a store in Soho. From sleek furniture to stylish decor items, it’s your destination for contemporary and budget-friendly home goods.

MoMA Design Store

Address: 81 Spring St, New York, NY 10012

The MoMA Design Store offers a curated selection of modern and unique home decor, kitchenware, and gifts. If you’re a fan of design, this store is a must-visit.

ABC Carpet & Home

Address: 888 Broadway, New York, NY 10003

ABC Carpet & Home is a renowned store for luxurious and eco-friendly home furnishings. Explore their collection of sustainable and stylish furniture, rugs, lighting, and decor

Jonathan Adler

Address: 53 Greene St, New York, NY 10013

Jonathan Adler is known for his quirky and stylish home decor. His Soho store offers a variety of the coolest furniture, lighting, and accessories that can add a touch of whimsy to your home.

Design Within Reach

Address: 110 Greene St, New York, NY 10012

Design Within Reach is a store dedicated to modern and contemporary furniture. If you’re looking for iconic designer pieces and top-quality design, this is the place to explore.


Address: 405 Broome St, New York, NY 10013

Matter is a design store that features a range of contemporary and innovative home decor items. From furniture to lighting and art pieces, it’s a destination for those who appreciate design.

Top beauty stores in Soho


Address: 555 Broadway, New York, NY 10012

Sephora is a beauty lover’s playground. This store offers all brands you can think of when it comes to cosmetics, skincare products, and fragrances.

MAC Cosmetics

Address: 113 Spring St, New York, NY 10012

MAC is a beauty giant known for its diverse and inclusive makeup products. Whether you’re a makeup artist or just starting to experiment with colors, MAC has something for everyone.

The Ordinary

Address: 26 Prince St, New York, NY 10012

The Ordinary has taken the skincare world by storm with its affordable and great skincare. Explore their range of no-nonsense skincare essentials to achieve healthy and radiant skin.


Address: 123 Lafayette St, New York, NY 10013

Glossier, known for its minimalistic approach to beauty, offers a range of skincare and makeup products designed to enhance your natural beauty. Their showroom in Soho is a must-visit.

Riley Rose

Address: 395 Broadway, New York, NY 10013

Riley Rose is a beauty and lifestyle store catering to a younger crowd. You’ll find an array of trendy cosmetics, skincare, and beauty accessories.


Address: 246 Mott St, New York, NY 10012

Aesop is an Australian brand known for its high-quality skincare and body care products. Visit their Soho store for expert advice on creating a personalized skincare routine.


Address: 223 Mulberry St, New York, NY 10012

Kiehl’s offers a range of skincare, body, and haircare products. Their Soho location is known for its helpful staff who can guide you to the right products for your needs.

Soko Glam

Address: 43 W 27th St, New York, NY 10001

Soko Glam in Soho is a destination for K-beauty enthusiasts. Discover a curated selection of Korean skincare products.

stores soho nyc shopping new york

Common questions about Shopping in Soho New York City:

What are the best vintage stores in Soho for unique fashion finds?

Soho offers a variety of vintage stores, and the best one with the best selection is What Goes Around Comes Around.

Are there any high-end designer stores in Soho for luxury shopping?

Yes! Soho has designer boutiques like Chanel, Celine, Prada, Saint Laurent, Acne Studios, Chloé, and much more! Make sure to wonder around the blocks on Mercer, Greene and Wooster Street to find them all.

Can you recommend affordable fashion stores in Soho for budget-conscious shoppers?

Soho has several affordable fashion stores, such as Zara, Uniqlo, & Other Stories, and Mango. You’ll find most of them on Broadway.

Where can I find unique souvenirs and gifts in Soho?

I would recommend going to the MoMa Design store to find gifts and not too far away from Soho, visit Canal Street in Chinatown for New York souvenirs.

Are there chic home stores in Soho for stylish decor and furniture?

Absolutely! You can explore home decor at Jonathan Adler, CB2, Matter, and Design Within Reach.

Do you have any favorite stores in Soho NYC? Feel free to leave a comment!